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  • Posted On: 29 Sep 2021
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How to Release and Promote Your Music as an Independent Artist

With the Internet prevailing at an infectious rate, it has become quite easy to have direct access to any Industry. The music industry is one of the highest-grossing industries in the world, especially in India. Young local artists are coming up and representing their culture through music.

Releasing music as an independent artist has become relatively easier with time, especially in 2021. From resources and platforms to the Internet and online music production, all the tools are readily available. As a result, there are innumerous opportunities available for independent artists to showcase their talent.

Some of the steps which you, as an independent artist or musician, can follow are stated below

  • Making a website.
  • Have a social media presence.
  • Create a YouTube Channel.
  • Create blog sections for your work.
  • Connect with the distributors.

Releasing and promoting your music as a freelance artist is a lot of work and can take longer. The most important aspect is building your internet presence right from the start, so you already have an established brand when you go to record labels or blogs.

Therefore, they are more likely to subscribe to you or post your songs on their websites or playlists.

With that being said, let's take a closer look.

Making a website

The most important aspect of publishing music as a freelance artist is your online presence. So naturally, you want your name to appear in Google search results as often as possible. The website design is perfect for this.

Not only is it good for ranking your name on Google, but it's also a great place to showcase your music, merch, social media, and YouTube channel. This channel presents you with music, so you want it to be as professional and clean as possible.

When contacting record companies, they usually ask if you have a website. Then, they will spend their time viewing your site, and if it doesn't look professional, they'll think you're not a professional.

When people are searching for your artist name, you want as much information as possible about you to be displayed.

Google takes time to rank sites, so it's important to get your site up and running as soon as possible. Some things you can include on your website are:

  • Showcase your music and merchandise on the landing page.
  • Show pictures where you make music or play live.
  • Start the About Me section and tell us about your hobbies and interests.
  • Show people who you are as a person.

In case you need some assistance in making your website, you may want to check out RPA Technologies, a design and development company.

Have a social media presence

Social media is just as important as the artist's website. Because the website shows who you are, your social media shows what you do daily. As mentioned before, the most important aspect of publishing music as a freelance artist is your online presence. Without it, people won't know you exist.

Publish a video about how you create music in the comfort of your home. Show whatever you're good at. Publish the music-making tips or tricks you've learned over the years. Create content that helps and values people.

RPA Technologies can also assist you with your social media presence with their excellent Digital Marketing Services.

Make a YouTube Channel

YouTube is such a powerful tool, and when used properly, it can promote your music, sell goods, build your brand, and be a place to show viewers the useful content you create.

Many people only make a living on YouTube, but you can mainly use it to grow your online presence as a musician. YouTube is the perfect place to publish your music as a freelance artist. Then you can link your YouTube channel to your Instagram, Facebook, or website, all of which will help each other grow organically. Create useful content like tutorials or tips and tricks. Once viewers have some value for free, they will be more likely to subscribe and continue watching your videos. For example, use YouTube Live to show people how you write music along with the music production process.

You can even create a live DJ setup in the comfort of your own home or practice your performances before performing live on stage.

Create Blog Sections for your work

Getting your music featured by a blog proves to be a great promotion technique for indie artists. Connect with local or freelance bloggers and make sure to leave a good first impression. It's important to give them all the insights and details about your work.

Doing so would ensure that the mini-blog is not devoid of any important information that you want your listeners to know. In addition, these blogs can get thousands of views and, more views means more traffic on your website.

You can also contact some of the Music Blogs; it will be a win-win situation if they decide to feature you.

Connect with Distribution Agencies

If you're wondering how artists get on Spotify, Apple Music, SoundCloud, and other streaming platforms, it is through signing up to Distribution Agencies. These agencies assist and help indie artists with the release and online music production.

Some agencies charge a minimal fee, while some are absolutely free. So as to release your music on the platforms of your choice, the agency would require you to submit your song and album cover with your personal details and links to your website and social media.

In this way, you can promote your music more vastly and gather a large audience by advertising.

This blog will give you a crystal clear picture of how you can release music as an independent artist and a detailed idea of the online music production process and release. So be persistent and continue to make good music.

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